doveWhat it is: This smoothing duo targets the most damaged areas of your hair, depositing amino acid nourishment exactly where you need it.
Why we love it: "Honestly, I don't think anything exists that works as well. It keeps my hair in awesome condition without looking weighed down. And it smells so good. Love it!" —Charlotte L., iVillage reader
To buy: Dove Daily Moisture Shampoo and Conditioner, $4.79 each at cvs.com
hot toolsWhat it is: Thanks to patented technology that senses heat loss and restores it right away, this curling iron stays hot through a whole head of curls.
Why we love it: "When I recently splurged on a blow-out at an expensive salon, the stylist gave me the most amazing curls. I assumed she was using some only-available-in-Europe $200 curling iron, but it turned out to be one from Hot Tools. She said it was her favorite, and now it’s mine.” —Katherine Kluznik Rentmeester, beauty and style channel editor, iVillage
To buy: Hot Tools Rainbow Gold Curling Iron, $44.99 at ulta.com
panteneWhat it is: Created in tandem with anti-aging experts, this serum dramatically thickens hair fibers and prevents damage—a must-try for anyone with thinning or over-processed hair.
Why we love it: “My hair is chemically treated, so sometimes the volume right after treatment isn't necessarily there. This serum helps give back lush thickness in one shot. Obsessed.” —Kristin Booker, blogger, Fashion. Style. Beauty.
To buy: Pantene Expert Collection Pro-V AgeDefy Advanced Thickening Treatment, $18.35 at soap.com
goodyWhat it is: This set of flower-embellished spiral pins secures and glamorizes virtually any type of bun. To use, gather hair at the nape of your neck, twist into a bun and tuck in ends. Spin one pin in from the top of the bun and the other from the bottom and voila: a gorgeous dressy ‘do.
Why we love it: "I'm obsessed with Goody's Spin Pin for creating amazing up-dos with zero chance of collapse. The concept is that the corkscrew design mimics the effectiveness of dozens of bobby pins, so you can secure messy or neat buns in a flash. My big, curly hair tends to have a mind of its own, but this product quite literally keeps it in its place with little effort." —Alice Dubin, contributing writer, iVillage
To buy: Goody Simple Styles Spin Pin Luxe $4.88 at Walmart stores; for locations see walmart.com
loreal paris What it is: By sealing off each strand, this powerhouse serum creates an invisible barrier against humidity that lasts until your next shampoo.
Why we love it: “It goes on smoothly, but not greasy, keeps frizz at bay and smells like my favorite Extra watermelon gum!” —Alexis Wolfer, blogger, The Beauty Bean
To buy: L’Oreal Paris Advanced Haircare Smooth Intense Frizz Taming Serum, $6.99 at cvs.com
suaveWhat it is: Just as silky, lightweight and nourishing as spendier versions, this argan-based hair oil smoothes and revives in an instant, and smells equally impressive.
Why we love it: “This rivals the 25 bucks-a-bottle serum I used to splurge on. The more I use it, the more it nourishes my hair while masterfully hiding current damage.” —Ashley Fodor, contributing writer, iVillage
To buy: Suave Professionals Moroccan Infusion Moroccan Argan Styling Oil, $6.99 at walgreens.com
devacurlWhat it is: Designed just for curly hair, this botanically infused conditioning spray cleanses, refreshes and frizz-proofs without water. Shampooing less means healthier, more moisturized hair. Just apply to roots and rake through hair.
Why we love it: "Devacurl totally changed my life. I finally love my curls!" —Belinda K, iVillage reader
To buy: DevaCurl No-Poo Quick Cleanser, $19.95 at devachansalon.com
john friedaWhat it is: Designed to replicate an in-salon conditioning treatment, this omega-3-based formula improves the look and feel of damaged hair with just one use.
Why we love it: “The five minutes spent letting this deep conditioner soak in are well worth it. It’s a godsend for thirsty, damaged hair, leaving my processed blonde feeling silky without weighing it down.” —Katherine Kluznik Rentmeester, beauty and style channel editor, iVillage
To buy: John Frieda Full Repair Hydrate + Rescue Deep Conditioner, $8.99 at target.com
loreal parisWhat it is: The gold-standard hairspray now comes in an unscented version, so you can spray, layer, style and brush to your heart's content—without worrying the fragrance will compete with your perfume.
Why we love it: “I love that it keeps my hair in place without turning it into a helmet!” —Stephanie Dulli, iVoice on iVillage
To buy: L’Oreal Elnett Satin Hairspray Extra Strong Hold Unscented, $14.99 at drugstore.com
babylissWhat it is: This gentle-but-powerful iron distributes heat evenly throughout hair and lets you select temps up to 450-degrees. Plus, the longer-than-usual plates straighten wider sections, so you’re done in less time.
Why we love it: “Get thee to Target and get your hands on this iron. If you're going to heat-style your hair, use the best ceramic iron you can afford and don't look back.” —Kristin Booker, blogger, Fashion. Style. Beauty.
To buy: BaByLiss PRO Porcelain Ceramic 2-in. Straightening Iron, $49.99 at target.com
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